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Building Stronger Businesses: Supporting SME Growth Through talabat Academy

Jul 2025 | Africa
talabat Academy SME training program in Egypt

At a glance

  • talabat Academy (t-Academy) supporting SME growth through education
  • Delivered in partnership with AHK Egypt
  • 20 businesses trained in latest Egypt cohort
  • +18% increase in orders post-training
  • -3% reduction in failed orders
  • Focus on digital optimisation, operations and marketing

Through talabat Academy, Delivery Hero is equipping small businesses with the tools, insights and capabilities they need to grow.

Across emerging markets, small and medium-sized businesses (SMEs) are a critical driver of economic growth. Yet many face challenges in adapting to digital commerce, optimizing operations and reaching customers effectively in an increasingly competitive environment.

talabat is addressing this through talabat Academy (t-Academy), a structured learning program designed to help partners unlock growth through Quick Commerce. Delivered in collaboration with expert organizations such as the German-Arab Chamber of Industry and Commerce (AHK Egypt), the program provides tailored, industry-specific training that reflects the real needs of local businesses.

SME partners during talabat Academy training session

Participants gain practical, hands-on knowledge across key areas of business performance including digital menu optimization, customer behavior analysis, operational efficiency and targeted marketing strategies. By combining platform data with expert-led training, talabat Academy enables even small, local businesses to access the tools and insights typically associated with larger, more established brands.

The most recent edition in Egypt focused on health and beauty partners, bringing together 20 SME owners for a dedicated training program. The results demonstrate the tangible impact of capability-building at a local level.

Within one month of completing the program, participating businesses saw:

An 18% increase in order volume

A 3% reduction in failed orders, reflecting improved operational efficiency

These outcomes highlight how targeted support can translate directly into business performance and help partners grow sustainably while improving the customer experience.

By focusing on long-term capability rather than short-term gains, talabat Academy supports SMEs in building more resilient and scalable businesses. Improved visibility on the platform, stronger operational foundations and higher customer retention all contribute to sustained growth over time.

This reflects a broader role for platforms in today’s economy: not only enabling transactions, but actively investing in the success of the businesses they support.

At a Glance

+18%

increase in order volume post-training

-3%

reduction in failed orders

About Delivery Hero

Delivery Hero is the world's leading local delivery platform, operating its service in around 70 countries across Asia, Europe, Latin America, the Middle East and Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

For more information, please visit www.deliveryhero.com

Media Contact

Corporate & Financial Communications
press@deliveryhero.com

Disclaimer

This release may contain forward looking statements, estimates, opinions and projections with respect to anticipated future performance of Delivery Hero SE ("forward-looking statements"). These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes," "estimates," "anticipates," "expects," "intends," "may," "will" or "should" or, in each case, their negative, or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. Forward-looking statements are based on the current views, expectations and assumptions of the management of Delivery Hero SE and involve significant known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Forward-looking statements should not be read as guarantees of future performance or results and will not necessarily be accurate indications of whether or not such results will be achieved. Any forward-looking statements included herein only speak as at the date of this release. We undertake no obligation, and do not expect to publicly update, or publicly revise, any of the information, forward-looking statements or the conclusions contained herein or to reflect new events or circumstances or to correct any inaccuracies which may become apparent subsequent to the date hereof, whether as a result of new information, future events or otherwise. We accept no liability whatsoever in respect of the achievement of such forward-looking statements and assumptions.

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