Skip to content
Back to Stories

Partner GrowthReady to Grow

Building Better Businesses: Training Restaurant Partners to Drive Operational Efficiency Through AI in South Korea

Apr 2026 | Asia

At a glance

  • Woowa Brothers launched AI education program for restaurant owners
  • Aims to bridge the divide between awareness and adoption of AI for restaurant partners
  • Curriculum structures daily restaurant challenges into practical modules covering digital marketing, menu design and workforce optimization
  • Equipping merchants with the tools to build efficient, future-proof businesses

To support the growth of restaurant owners, Woowa Brothers launched an AI education curriculum at Baemin Academy to bridge the digital divide for small and medium-sized restaurant partners. 

This initiative responds directly to a survey of 836 Baemin Academy members, which revealed that while 91.5% of independent operators recognize AI as an essential tool for future efficiency and 58.9% fear falling behind without it, only 32.1% currently utilize AI. By offering high-quality technology training, the new program builds merchant confidence and helps small businesses adopt AI tools.

Stats into Action: Opportunities in AI Adoption

91%

independent operators recognize AI as an essential tool

58%

fear falling behind without AI

The new AI curriculum focuses on several core themes, with three tiers available –  from concise beginner video lessons through to advanced in-person sessions held at the Baemin Academy. It groups everyday storefront challenges into targeted learning blocks that translate complex technology into actual day-to-day restaurant operations. Training is focused on high-impact operational themes, including promotional marketing, channel optimization, menu development, and workforce management. 

To ensure long-term sustainability, the initiative also features an “AI Ambassadors” network made up of selected restaurant owners who have successfully used the training to solve business bottlenecks. These merchants will anchor and share their success stories with peer businesses nationwide. 

“We have developed this AI roadmap to help restaurant owners improve their operational efficiency using AI. We hope this program provides a valuable opportunity for restaurant owners looking to adopt AI as a practical tool for their business,”

Yongkyu Kwon, Head of Baemin Academy Department at Woowa Brothers

Through this framework, Woowa Brothers and Baemin Academy pair local commerce with modern technology to foster a more resilient, future-proof restaurant ecosystem.

About Delivery Hero

Delivery Hero is the world's leading local delivery platform, operating its service in around 70 countries across Asia, Europe, Latin America, the Middle East and Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

For more information, please visit www.deliveryhero.com

Media Contact

Corporate & Financial Communications
press@deliveryhero.com

Disclaimer

This release may contain forward looking statements, estimates, opinions and projections with respect to anticipated future performance of Delivery Hero SE ("forward-looking statements"). These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes," "estimates," "anticipates," "expects," "intends," "may," "will" or "should" or, in each case, their negative, or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. Forward-looking statements are based on the current views, expectations and assumptions of the management of Delivery Hero SE and involve significant known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Forward-looking statements should not be read as guarantees of future performance or results and will not necessarily be accurate indications of whether or not such results will be achieved. Any forward-looking statements included herein only speak as at the date of this release. We undertake no obligation, and do not expect to publicly update, or publicly revise, any of the information, forward-looking statements or the conclusions contained herein or to reflect new events or circumstances or to correct any inaccuracies which may become apparent subsequent to the date hereof, whether as a result of new information, future events or otherwise. We accept no liability whatsoever in respect of the achievement of such forward-looking statements and assumptions.

More Stories

Community ImpactReady to Grow

Revitalizing Traditional Markets: How Delivery Platforms Connect Small Business Owners to New Consumers  

In parts of Korea, changes in populations and shopping habits have left some traditional markets with a loss of footfall. The example of the 80-year-old ‘Dongjokbada Jungang Market‘ in Donghae, Gangwon Province, shows how delivery platforms can support traditional market vendors in reaching new customers. The population of Donghae has been in decline for 10 […]

Apr 2026 | Asia
Revitalizing Traditional Markets: How Delivery Platforms Connect Small Business Owners to New Consumers  

Rider OpportunityReady to Move

Building Safer Roads: Training the Next Generation of Delivery Riders

Through Baemin Rider School, Delivery Hero is strengthening rider safety and capability, supporting a more professional, resilient and sustainable delivery ecosystem.

Sep 2025 | Asia
Building Safer Roads: Training the Next Generation of Delivery Riders