PedidosYa is empowering women and immigrants in Uruguay
Immigrant entry-level hire to Senior leadership, Rosana Salas progressed from picker to Shift Supervisor
Managing Aguada, one of Uruguay's largest and highest-demand stores
For many individuals entering the platform economy, a first job is often a search for stability. However, when paired with a culture of curiosity and structured support, these roles can become the foundation for significant professional advancement. In Uruguay, PedidosYa is demonstrating how investing in talent, particularly women and immigrants, creates a more resilient and skilled operational workforce.
Rosana Salas arrived in Uruguay from Cuba two years ago. Like many immigrants, her initial goal was financial stability. Joining PedidosYa as a "picker" (order preparer), she quickly found she wanted to learn more. Rosana began seeking the "why" behind every process, studying key performance indicators (KPIs) and the underlying mechanics of the business.
This proactive approach caught the attention of her leadership. "They saw a potential in me that I hadn't even seen in myself," Rosana recalls. This recognition is a cornerstone of the PedidosYa talent strategy, which identifies high-potential individuals and provides the opportunities necessary for them to grow into leadership.
Rosana’s journey to becoming a Senior at the Carrasco hub required hard work to bridge a cultural knowledge gap. Coming from Cuba, she was unfamiliar with many of the commercial products common in the Uruguayan market. To ensure precision and avoid errors, she dedicated herself to an intensive learning process, mastering the inventory to ensure every customer order was perfect.
Today, Rosana serves as a Shift Supervisor at the Aguada store. As one of the largest hubs in the country, Aguada represents a high-pressure environment with relentless demand. Her journey from an immigrant seeking stability to a leader managing one of the country’s busiest logistics hubs is a testament to the power of internal mobility.
"In PedidosYa, we learn something new every day. Every opportunity becomes a reality when you dare to take it."
Rosana Salas
As the first of four cases highlighted during Women’s Month 2026, Rosana’s story underscores a broader trend of platforms acting as "economic escalators." By rewarding curiosity with promotion, PedidosYa ensures its growth is inextricably linked to the professional success of its people, developing the next generation of female leaders in South American logistics.
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