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Community ImpactReady to Grow

Building Community at Scale: Strengthening Rider Engagement in Pakistan

Mar 2025 | Asia
Champions of the Road rider engagement event in Pakistan

At a glance

  • 600+ riders and families engaged through “Champions of the Road”
  • 31,000+ riders reached through Ramadan initiatives
  • Focus on community, recognition and connection
  • Strengthening trust and engagement across the rider ecosystem

Through our Rider Engagement Series, Delivery Hero is strengthening the foundations of a more resilient delivery ecosystem.

Behind every delivery is a rider and behind every strong platform is a community that feels supported, valued and connected. As the delivery ecosystem scales, building that sense of belonging becomes increasingly important to long-term sustainability.

In Pakistan, Foodpanda’s Rider Engagement team is bringing this to life through a series of initiatives designed to recognize and support its rider community, both professionally and personally.

Foodpanda riders and families at community event in Pakistan

In 2025, the “Champions of the Road” celebration brought together more than 600 riders and their families for an evening dedicated to recognition and connection. The event created space for riders to engage directly with senior leadership, while also celebrating their contribution to the platform. Activities included family-friendly experiences, shared meals and live entertainment, reinforcing a sense of community beyond day-to-day operations.

This approach continued during Ramadan, where local teams organized gatherings across multiple cities, reaching more than 31,000 riders. These moments provided opportunities for riders to connect, reflect and celebrate together during an important cultural period.

Foodpanda rider engagement gathering during Ramadan in Pakistan

By creating opportunities for engagement beyond the app, Delivery Hero is strengthening relationships across its ecosystem. These initiatives help build trust, reinforce loyalty and support a more positive working experience for riders, all of which contribute to better outcomes across the platform.

As the delivery economy continues to evolve, fostering strong, connected communities will be key to long-term success. Through programs like the Rider Engagement Series, Delivery Hero is demonstrating how bringing people together can strengthen the entire ecosystem.

At a Glance

Champions of the Road

600+

riders and families engaged

Ramadan reach

31,000+

riders reached through seasonal initiatives

About Delivery Hero

Delivery Hero is the world's leading local delivery platform, operating its service in around 70 countries across Asia, Europe, Latin America, the Middle East and Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

For more information, please visit www.deliveryhero.com

Media Contact

Corporate & Financial Communications
press@deliveryhero.com

Disclaimer

This release may contain forward looking statements, estimates, opinions and projections with respect to anticipated future performance of Delivery Hero SE ("forward-looking statements"). These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes," "estimates," "anticipates," "expects," "intends," "may," "will" or "should" or, in each case, their negative, or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. Forward-looking statements are based on the current views, expectations and assumptions of the management of Delivery Hero SE and involve significant known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Forward-looking statements should not be read as guarantees of future performance or results and will not necessarily be accurate indications of whether or not such results will be achieved. Any forward-looking statements included herein only speak as at the date of this release. We undertake no obligation, and do not expect to publicly update, or publicly revise, any of the information, forward-looking statements or the conclusions contained herein or to reflect new events or circumstances or to correct any inaccuracies which may become apparent subsequent to the date hereof, whether as a result of new information, future events or otherwise. We accept no liability whatsoever in respect of the achievement of such forward-looking statements and assumptions.

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